ALON PRIVACY POLICY

THIS PRIVACY POLICY GOVERNS THE USE OF ALON WEBSITES, MOBILE APPLICATIONS, AND OTHER ONLINE APPLICATIONS, including but not limited to the following: https://easycoinsrewards.com; https://dk-easy.com; https://myalon.com/  (collectively, the “Site”) AND YOU AGREE THAT YOU ARE BOUND BY THE TERMS OF THIS PRIVACY POLICY. If you do not agree to the terms of this Privacy Policy, you must immediately discontinue your use of the Site.

ALON’S COMMITMENT TO PRIVACY

Due to the sensitive information we collect from Site users, which may include information that can personally identify you (e.g., name, address, email address, phone numbers, and credit card information), ALON understands the importance of data security and is committed to providing high quality service, unmatched integrity in dealing with our customers, and an enjoyable and secure digital experience.  As an extension of ALON’s customer commitment, this Privacy Policy describes how we collect, use, and safeguard information and to should assist you in making informed decisions when visiting the Site or digitally using ALON’s services.  ALON will periodically review and assess this Privacy Policy and may make changes to it as necessitated by new technologies, business practices, our customers’ needs, and/or legal developments.

COLLECTION & USE OF INFORMATION

When you visit and navigate the Site or communicate with us electronically, we will not generally collect personal information about you unless you provide us that information voluntarily.  You should be aware, however, that when you visit the Site, we collect certain information that does not identify you personally, but provides us with usage data, such as the number of visitors we receive, what pages are visited by a visitor or the ISPs or types of browsers most frequently used.  This data helps us to analyze and improve the usefulness of the information we provide on the Site, as well as our products and service.  More specifically, we collect the following types of information from the Site:

1. IP Addresses and Viewing Information.  ALON may collect the IP address of anyone who visits the Site and track the Site pages viewed, the date and time of viewing, and various other statistics.  This information does not identify you personally.  We use this information to help us evaluate visitor traffic patterns and improve the Site by making our systems more responsive to the desires, habits, and needs of visitors.
2. Personal Information.  When you choose to provide it, we collect personal information such as your name, address, telephone number, email address and other information.
3. Cookies.  Like most businesses operating websites, we may track your visits to the Site by giving you HTML “cookies” when you enter.  A cookie is a small amount of data that is transferred to your device’s hard drive or shared with your device’s temporary memory for record-keeping purposes.  Cookies are not computer programs and have no ability to read data residing on your device or instruct it to perform any step or function.  By assigning a unique data element to each visitor, the Site is able to recognize repeat users, track usage patterns and better serve you when you return to the Site. Our cookies do not store personal information.  Most browsers are initially set up to accept cookies.  If you prefer, you can reset your browser either to notify you when you have received a cookie or to refuse to accept cookies.  You should understand that certain areas of the Site may not function properly if you set your browser to block cookies.

ALON collects and uses your personal information to operate the Site and deliver services you request and also to advertise and inform you of products of services ALON offers. We may also contact you to conduct research or surveys.  By providing personal information into any of the above areas, you grant us permission to use such information for our business purposes, including without limitation contacting you regarding product or service offers or customer survey requests, and you grant us permission to transmit your personal information to third parties to fulfill our business purposes.  ALON may, from time to time, contact you on behalf of external business partners about a particular offering that may interest you. In addition, ALON may share data with business partners for statistical analysis, sending you email or postal mail, providing customer support, or arranging for deliveries.  ALON would use commercially reasonable efforts in those instances to prohibit all such third parties from using your personal information except to provide these services to ALON.  If you later decide you do not want your information to be used in these ways, please let us know through the opt-out procedures described below.

ALON keeps track of the sites and pages our customers visit within the Site in order to determine what ALON products and services are the most popular.  This data is used to deliver customized content and advertising within the Site to customers whose behavior indicates that they are interested in a particular subject area.

By providing the personal information of a person other than yourself or that of an entity into any of the above areas, you are solely responsible for obtaining from such person or entity any and all required rights, releases, consents, clearances, licenses, and other authorizations necessary to exploit and otherwise use their information (the “Clearances”).  By submitting such information, you represent and warrant to ALON that all required Clearances have been obtained and ALON is entitled to rely on the same.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through ALON public message boards and/or social media channels, this information may be collected and used by others.

ALON encourages you to review the privacy statements of websites or mobile applications you choose to link to from the Site so that you can understand how those websites and applications collect, use and share your information.  ALON is not responsible for the privacy statements or other content on websites and mobile applications outside of the Site.

If you provide your contact information or someone else’s to ALON, you understand that standard data rates apply to ALON’s communication with you or that other person and agree that you will be responsible for payment of all such rates.  ALON assumes no liability whatsoever for payment of your or any other person’s data rates.

CHOICE/OPT-OUT

When you are asked to provide certain specific information while visiting the Site, you may be given the opportunity to choose whether to have your information used for certain purposes.  Otherwise, visitors who no longer wish to be contacted, to have their information shared pursuant to this Privacy Policy, or to receive promotional email notifications may always opt-out of receiving these notifications by clicking the unsubscribe link; provided, however, ALON may still disclose your information for any and all reasons described in (a) – (f) of the section above entitled “Disclosure of Information We Collect.”  You may opt-out at any time and for any reason.

DISCLOSURE OF INFORMATION WE COLLECT

ALON may disclose your information to our affiliated or subsidiary companies and our stores as well as to third parties that provide services to us, unless we are otherwise notified by you through the opt-out procedures described below.  ALON may also disclose your information: (a) in response to requests from local, state or federal law enforcement officials; (b) in response to any judicial, administrative, or similar proceeding or request, such as a subpoena; (c) when required by law; (d) to protect and defend our rights, business, or property; (e) in special circumstances including in connection with a fundamental corporate structure or ownership change or in response to a physical threat (actual or perceived) to an individual; or (f) to enforce this Privacy Policy.

You authorize your wireless operator (AT&T, Sprint, T-Mobile, US Cellular, Verizon, or any other branded wireless operator) to disclose to its third-party service providers your mobile number, name, address, email, network status, customer type, customer role, billing type, mobile device identifiers (IMSI and IMEI) and other subscriber status and device details, if available, solely to verify your identity and prevent fraud for the duration of the business relationship.  See our Privacy Policy for how we treat your data.

PROTECTION OF INFORMATION

You should be aware that, in general, information sent through the Internet is not secure.  ALON, however, takes certain steps to secure your personal information from unauthorized access, use or disclosure.  That said, however, you should be aware of the following:

1. Information Security.  ALON does not warrant the security of your information.  However, we utilize encryption and/or security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.
2. Evaluation of Information Protection Practices.  Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of information. As a result, this Privacy Policy may periodically change.
3. Employee Access to Your Information.  Our business practices generally limit employee access to personal information and limit the use and disclosure of such information to authorized persons, processes and transactions.

CHILDREN’S PRIVACY

Because we believe it is important to protect the privacy of children, we never collect or maintain information at our Site from anyone we actually know if under thirteen (13) years of age, and no part of our site is structured to attract anyone under thirteen (13). If you are a parent or legal guardian of someone under the age of thirteen (13) whom you believe has submitted personal information to us, please contact us at immediately at https://dk-easy.com/contact/, and we will take appropriate steps to promptly remove such information from our files.

ELECTRONIC COMMUNICATIONS FROM ALON

Visitors to ALON’s Site are given the opportunity to specifically consent and request to receive from ALON and/or its third party service providers, by electronic delivery, (which includes but is not limited to email, text message, automatic telephone dialing system or artificial or prerecorded voice recordings to cell phones and landlines; the “Electronic Communications”), promotional and marketing information and materials, documents, and any other communications which they may have requested to receive from ALON.  When you consent to receive Electronic Communications, you are specifically agreeing that Electronic Communications provided by ALON (and/or its third party service providers) are reasonable and proper notice, for the purpose of any and all laws, rules, and regulations, and you agree that such Electronic Communications fully satisfy any requirement that such communications be provided to you in writing or in a form that you may keep.  By providing your consent, you acknowledge that, for your records, you are able to access and retain Electronic Communications, and this Privacy Policy, by printing and/or downloading and saving each to a computer.

You acknowledge and agree that you are under no obligation to consent to (i) receive Electronic Communications, or (ii) receive Electronic Communications as a condition of purchasing any property, goods or services from ALON.

You may request a paper version of an Electronic Communication or any agreement to which your electronic signature applies.  You acknowledge that ALON reserves the right to charge you a reasonable fee for the production and mailing of paper versions of Electronic Communications, or this Privacy Policy (or any other ALON policy or document).  To request a paper copy of an Electronic Communication, contact us by any means listed on the “Contact Us” section of the Site.

You have the right to withdraw your consent to receive Electronic Communications from ALON; however, you acknowledge and agree that ALON has the right to restrict or terminate your access to certain aspects of the Site if you withdraw your consent to receive Electronic Communications.  If you wish to withdraw your consent, either click the unsubscribe link from the ALON email you received.

RELEASE AND LIMITATIONS

By using the Site you waive all claims for, and release and discharge ALON from, any and all liability related to, and agree that ALON is not responsible for: (i) ALON’s use of personal information as described herein, (ii) any disclosure of personal information made by you to a third party through your use of the Site; (iii) any disclosure of personal information obtained illegally from us; or (iv) any accidental disclosure of personal information made by us.